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Students identify target audiences and key messages in road safety campaigns and slogans, then design their own awareness campaign.

Role of advertising in promoting safer choices

<p>Students learn about the types of advertising that are used to raise awareness about road safety, understand the role ads play in safety awareness amongst the population, and design an effective campaign to promote safer road use by young people.</p>


Student worksheet - Analysing an awareness campaign

Stage 5 - Student worksheet - Planning an awareness campaign

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