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The advertisements in the ‘Get Your Hand Off It’ campaign rely on humour for their effect. Humour itself is not a genre; it is a way of interpreting experience. However, texts containing humour are sometimes forms of comedy.
The Comedy genres (Std, ES and EAL/D) student worksheet has a list of some comedy genres. In groups:
Techniques for humour
While everybody laughs, we do not all laugh at the same things. What we perceive as funny depends on our age, our personal taste and our culture. Comedy genres (Std, ES and EAL/D) student worksheet lists some ways of creating humour. In your group:
Applying humour
With the above techniques in mind, consider the type of humour being used in the ‘Get Your Hand Off It’ advertisements. What kind of humour do you find in the slogan?
To prepare your information for the next section, complete the table in the Comedy genres (Std, ES and EAL/D) student worksheet, identifying the kinds of humour used and giving examples from the advertisements.
Analysing humour:
Transcript of the coda in ‘Get you Hand off it’ rock version
Interviewer: So guys, tell us what does ‘Get Your Hand Off It’ really mean?
Derek: Well it’s actually a really great message...
Band Member 1: If you don’t mind, I’ll take it from here. It’s very simple really. It’s about a mystical awe known as the thunder-sutra. See according to Mayan Myth…
Derek: Look, ‘Get Your Hand Off It’ is a really important safety message. It’s about not texting or using your phone while you drive...
Band Member 2: There’s no such thing as a thunder-sutra.
Derek: With the busyness of our lives and all the technology at your hands these days it’s really important to remember to ‘Get Your Hand Off It’ and stay safe on our roads.
Band Member 1: Well what do you call this?
Band Member 2: It’s a rock from the parking lot.
Questions
Bringing it all together
The series of advertisements in the ‘Get Your Hand Off It’ campaign play with particular genres by imposing an unusual treatment of an everyday message (incongruity) and by exaggerating the conventions (hyperbole) of the ususal road safety message.
Imitate this technique to create your own addition to the ‘Get Your Hand Off It’ campaign.