Student sheet 5.3.1 - Promoting safer drivers - Transport for NSW campaigns

Critically examine a campaign developed by Transport for NSW to promote safer drivers.

Advertising campaigns can be found on the Centre for Road Safety website http://roadsafety.transport.nsw.gov.au/ under NSW Centre for Road Safety.

Choose one campaign and analyse the compaign, slogan, and images portrayed. 

1. Who is the target audience for the campaign?
2. What are the key messages for this audience?
3. What strategies has the advertiser used to capture the attention of this audience?
4. How effective is the campaign for this group? Explain your response.
5. What other suggestions do you have for an effective slogan and campaign for this audience?
6. Develop an advertisement or other campaign materials to promote safe passenger behaviour.