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1.2 Convincing the public

Texts: Transport for NSW workplace texts for Drink drive brain advertising campaign

Below are the stages of producing an advertising campaign and some of the texts that belong to each stage.

1. Link each text to its stage of development.     

To find out more details about each stage of development of a TfNSW advertising campaign, go to the Campaign development process PDF in the website pages of the In the driver’s seat CD ROM or to*/ roadsafety/advertisingcampaigns/campaigndevelopmentprocess.html

Last update: 28th November 2014